In this article on Venturebeat, Jonathan Joseph nails it.
People buying items and looking online want to be able to trust the businesses they are dealing with.
One of our biggest fears in the online world is our data being stolen, abused and mistreated by businesses.
CMO’s must now take cognisance of this and work with their data privacy teams to build privacy aware organisations that fully enable the building of trust between them and their customers. It is no longer enough to have tick-box exercises for data privacy management.